When many think of the term nude, the image that often comes to mind is of something on the paler end of the spectrum, as these shades are usually labelled ‘nude’ whether it be make-up, heels or lingerie.
But what some of us think of as nude only relates to a specific skin tone, obviously and one lingerie company has decided that it’s about time all women have the choice to go nude.
Nubian Skin is launching a range of nude bras for women with darker skin, in several different shades to cater to all skin tones.
Writing on its blog, the company’s founder says, ‘My nude isn’t the nude I see in shops. Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery (and spend the same of their hard-earned money), the industry simply doesn’t cater to us.
‘So, I thought, it’s time to rethink the definition of nude.’
The problem is one that the company believes also resides in the cosmetics industry.
‘It took Eunice W. Johnson to create Fashion Fair Cosmetics in 1973 for black women to really have an adequate choice in finding makeup colours to suit them.
‘In the 1990s and 2000s, mainstream brands began to realise the value of providing to women of colour, and despite the billions we spend on make up each year, there are still brands that have chosen not to provide an offering for us’ she says.
They are launching with size 30B up to 36 DD/E and hopes to offer a broader range in sizes in the upcoming months.